Sunday 9 August 2009

Naming and advertising, made in Peru

(Friday, 7 August 2009)

In Trujillo...

Really?! Wouldn't most men say the same?

It's the way shops advertise the need for new (female) employees. It's also the naming of some of the very numerous casinos around: "Tragamonedas". "Tragamonedas"?! Why not add the tagline "We suck your wealth to the bone"?! What kind of starting confidence do you want to give to your prospective gambling clients?
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There is one I like though: "locutorios". That's how they call the telecom shops where you can make phone calls from a booth. "Locutorio". I like it...

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